Why don't airline ads list actual price totals? |
Airline prices can soar out of sight with add-ons Q: Why do airlines advertise one price, but when you pay, it’s actually at least 25 percent more. For instance, I booked a round-trip flight online from LAX to JFK for next month. It was advertised on TV as a one-day special deal for $399. When I clicked in all the information, the bottom-line price was $513. Why can’t the airlines be honest and just advertise the real total price? If we must pay it, we’ll accept that, but all the phony price ads are frustrating. A: Many reasons for the annoying practice. First, the airlines correctly say it isn’t their fault there’s a bunch of add-ons for government taxes, fuel company surcharges and other expenses. They must pass these charges on to consumers. However, the airlines can’t hide behind extra surcharges of $25 to $50 a flight they’re adding on for holiday travel, nor their increasing practice of hiking charges for checked baggage and in-air food and drink.
|