The British-based cruise line now joins others in honoring those who serve with financial incentives. When active-duty members of the U.S. Army, Navy, Air Force, Marines, Coast Guard, National Guard and Reserves book sailings, they can receive up to $250 in on-board spending credits.

That top amount is for cruises of over two weeks. For shorter sailings, the credit may be from $50 to $100. If you’re planning to sail on Cunard with your kids or grandkids who are currently in uniform, now is the time to take advantage of the special offer.