SW Airlines now enforces a no-show policy. Passengers are still permitted to make ticket changes at no charge. However, SW must be notified at least 10 minutes before a scheduled flight.

Previously, passengers could opt to miss their flights and later apply the credit for future ones. SW hopes the new rule will discourage inconsiderate passengers who book several flights, and then take the most convenient one. This too often creates empty seats and revenue loss to the airlines.